- About
- Integrated Production Facilities
- Global Expansion
- Design & Product Approach
- Brand Infrastructure
- Business Models
- Livello Digital
- Designer
- Digital Power & Brand Communication
- Product Assembly Videos and Animations
- Sales Support Infrastructure
- Seller Training Videos
- Product Experience
- Home Textile & Styling Standards
- Mockup Swatch
- Store Concept
- Store Opening Process
- Advantages Provided to Investors
- Marketing Communication
- Communication & Digital Reach
Integrated Power. Global Vision.
Founded with the vision of becoming the first brand that comes to mind when it comes to walk in closet systems and bedrooms, Livello has been a strong furniture brand since 2005, combining aesthetic design with functional solutions in modern bedroom and dressing room systems.
Since its establishment, the brand’s core approach has been to bring design, production, and quality together under a single, consistent line.
With the corporate transformation process initiated in 2005, the brand strengthened its production infrastructure, invested in human resources, and modernized its manufacturing processes. This transformation laid the foundation for Livello’s integrated production approach today.
Today, Livello is an expert brand steadily growing in Türkiye and international markets, with its functional and customizable products, integrated production strength, and modern retail approach.
Livello combines elegance with functionality and adds value to living spaces through its customizable products.
Control in Production, Consistency in Quality
Livello’s production strength comes not from external dependency, but from an integrated manufacturing ecosystem built in house. This structure allows the brand to maintain full control at every stage of production, ensuring quality is never left to chance.
The Livello ecosystem is an end to end, centrally managed system that brings together the critical components of production under one roof.
Under the Alemdar Group of Companies, which also includes the Livello brand, the sub brands forming this ecosystem provide services not only for Livello, but also to leading brands and manufacturers in the furniture industry.
The fundamental pillars of this ecosystem:
London Metal
London Metal is the metal manufacturing facility where the metal accessories used in Livello products are produced in compliance with quality and durability standards. As a 100% Livello subsidiary, London Metal develops long lasting solutions.
Spectra Industrial Lacquering
Spectra Industrial Lacquering is the paint production unit that defines the surface quality and color standards of the products. As a 100% Livello subsidiary, Spectra Boya delivers aesthetic and long lasting surfaces through modern paint technologies.
Alemdar Aluminum
Alemdar Aluminum, which manufactures aluminum and LED systems, completes the technical and visual details of the products. As a 100% Livello subsidiary, the company develops functional and aesthetic solutions.
Batu Design
Batu Design, where the internal accessories used in walk in closet systems are produced, brings functionality together with design. As a 50% Livello subsidiary, Batu Design manufactures accessories that enhance the user experience.
manages all processes in accordance with its own standards, from raw material selection to production, from design to implementation, and from quality control to shipment.
The integrated manufacturing approach offers investors;
- Sustainable quality,
- Predictable delivery,
- Competitive cost advantage,
- Provides strong supply chain assurance.
Livello’s strength is built on controllable integrated manufacturing systems.
From Türkiye to the World...
Livello is a strong brand that positions modern Turkish furniture not only in the local market but also on an international scale. Thanks to its production capacity and operational flexibility, it adapts quickly and in a controlled manner to the needs of different markets.
Today, Livello operates actively in more than 50 cities across Türkiye, in over 150 locations, and in more than 40 countries worldwide.
In line with its growth strategy, Livello continues to expand into new markets.
This expansion demonstrates that the brand not only leverages its production strength, but also extends its logistics capabilities, brand perception, and retail management expertise on a global scale.
Key countries of operation:
- Afghanistan
- Germany
- Austria
- Azerbaijan
- Bosnia and Herzegovina
- Bulgaria
- Algeria
- Morocco
- Ivory Coast
- Palestine
- France
- Georgia
- Iraq
- Israel
- Switzerland
- Canada
- Kazakhstan
- Kyrgyzstan
- Kosovo
- North Macedonia
- Libya
- Egypt
- Nigeria
- Uzbekistan
- Romania
- Russia
- Serbia
- Saudi Arabia
- Tanzania
- Turkmenistan
- Jordan
- Greece
countries
cities
locations
Functionality
Customizability
Livello’s product approach treats design not merely as a visual choice, but as a functional solution that adds value to living spaces. Each collection is designed to bring aesthetic balance and user comfort together in harmony.
Aesthetic
Livello designs are built on clean lines and timeless forms. A design language that is easy on the eyes, harmonizes with the space, and maintains its value over the years is adopted.
Functionality
Every Livello product is developed with details that simplify daily life. Smart storage solutions and balanced ergonomics form the foundation of a design approach supported by technology. At Livello, design is shaped through an approach that enhances functionality.
Customizability
Products are offered in a modular and adaptable structure to meet different living spaces and user needs. With options for color, size, and combinations, Livello products provide tailored solutions for every space and every user.
Livello is built on a structure that does not limit brand strength to the product alone; instead, it views the brand as a holistic system extending from design to implementation, and from headquarters to the field. This approach is shaped by the understanding that production is only a starting point; the true value lies in how the product is presented, how it is communicated, and how it is brought to life on site.
Livello Designer, Livello Digital, Brand Communication, Product Assembly Videos, Architectural Support, and Styling Standards are integral parts of this structure, serving as complementary elements that ensure the brand remains strong not only through product quality, but also through presentation, implementation, and brand perception.
This system approach, spanning from production to the field, ensures Livello’s brand strength remains consistent and enduring, while providing investors with sales standards and arguments for the end consumer, thereby facilitating the establishment of lasting bridges between investors and consumers.
Tailored Collaboration Models for Investors
Livello creates an innovative retail experience that offers investors sustainable growth and high brand value, leveraging a strong brand vision, a structured operational model, and a product approach aligned with consumer expectations.
Livello offers flexible business models that adapt to different investment scales and retail needs. Each model is built on a structure that accurately reflects the brand identity, enhances the product experience, and aims to create sustainable value for the investor.
Corner
In corner implementations, architectural and visual guidance is provided in line with product display standards and presentation layouts that reflect the brand identity. Space planning and product placement are organized within the framework of corporate standards.
Shop in Shop
In the in store retail model, the entire Livello concept store or a designated section of it is implemented within the investor’s store according to corporate standards. In addition to product display standards, presentation layouts, signage, and wayfinding applications, architectural and visual design support is provided for the use of home textiles, wallpapers, and complementary visual materials within the concept’s overall coherence.
Franchise (Exclusive Retailing)
In the exclusive retail model, all stages from concept design to in store implementation, signage, and exterior façade work are carried out end to end within the scope of architectural support. In addition, the planning and implementation of home textiles, wallpapers, and brand visuals throughout the store are provided with professional visual guidance to ensure concept coherence and strengthen the corporate identity.
Central Dealer Management and Ordering Platform
Livello Digital is the infrastructure that digitizes Livello’s dealer operations and manages the entire process from a single central platform.
This platform is accessible via dijital.livello.com.tr and represents one of the most important operational strengths of the Livello ecosystem.
Through Livello Digital dealers can;
- Create all their orders directly through the system,
- View product specific lead times in real time,
- View product-specific lead times in real time,
- Monitor account transactions and balances,
- Manage orders using an “add to cart” approach,
- Execute operational processes quickly and accurately.
This structure simplifies communication between dealers and headquarters, eliminates manual processes, and increases operational efficiency.
Web Based & Mobile Compatible Infrastructure
Livello Digital is designed as a web based system and also supports mobile applications. Dealers can access the system and manage their processes seamlessly from anywhere, independent of office or store location.
Livello Digital; it is not just an order system, but a sustainable and controllable dealer management infrastructure.
For investors, this structure;
- Provides operational transparency,
- Strengthens control during the growth process,
- Enables new dealers to quickly adapt to the system,
- Demonstrates Livello’s corporate organizational strength in a tangible way.
Thanks to this digital infrastructure, Livello provides a structure that becomes simpler and stronger as it grows, rather than more complex.
Professional presentation without an architect.
Livello Designer is an AI-powered sales and presentation tool developed by Livello. This system enables Livello products to be placed in the customer’s living space in 3D, accelerating in-store sales processes. With the Livello Designer “See at Home” system actively used in stores, sales teams can not only explain products to customers, but also show them directly within the customer’s own space.
With the 3D and AR-supported “See at Home” application, Livello enables its partners to offer a digital product experience in their stores. This allows customers to view products in their own home environment and make confident purchasing decisions.
The system is designed to be used without the need for an architect or a technical team. Livello provides store teams with online training and continuous support for the use of Livello Designer. This enables investors to deliver professional presentations without establishing an additional architectural staff.
Livello Designer transforms the store into more than just a point of sale; it becomes a powerful sales center that builds customer confidence, accelerates decision-making, and increases conversion rates.
Bed
Livello Designer Application
Livello positions the digital world not merely as a promotional channel, but as a strategic communication infrastructure that simultaneously supports retail sales, dealer performance, and brand perception. Through planned content production, sustainable advertising investments, and a centralized digital management approach, brand awareness is continuously strengthened. This structure creates an integrated system that brings together product presentation, in-store experience, and brand perception under a single framework.
Web Infrastructure
Livello has a modern, multilingual web infrastructure that supports brand communication. The website, available in Turkish, English, Arabic, and Russian, serves as a key digital touchpoint that strengthens the brand’s international reach and builds confidence for both investors and consumers.
Thanks to this structure, the website is positioned not only as a showcase, but as a reliable digital reference point for investors.
Digital Content, Advertising, and Investor Support System
For Livello, regular and strategic content is produced on Instagram, Facebook, and YouTube. This content is supported by advertising budgets planned through Google Ads and Meta Ads.
The main objectives of this process are;
- To increase the brand’s visibility,
- To provide sustainable traffic to stores,
- To strengthen the perception of Livello in the regions where investors operate.
Livello does not manage its digital communication solely from the central office; it also actively involves its investors in the process by providing local social media budget support. Potential customers reached through social media and digital advertising are directed to the nearest Livello dealer, thereby directly supporting the retail sales process.
Robust Content Infrastructure & Digital Library
Livello possesses an extensive digital content infrastructure aimed at enhancing the communication capabilities of its investors. All documents and content produced for the brand are shared with investors on a regular basis.
This structure includes;
- Brand promotional videos,
- Product based advertising content,
- Collection presentations,
- Visual materials focused on stores and customer experiences
It is structured as a central digital library encompassing a wide range of professional content. This digital library, made available to investors; strengthens dealers’ social media communications, ensures consistency in the brand language, and contributes to representing Livello with the same level of quality across all locations.
Brand Standards
Brought to the Field
Digital Assembly System
Livello not only provides its investors with product supply, but also offers comprehensive digital assembly content that supports the fast, accurate, and brand standard compliant installation of products. This approach represents an important part of Livello’s commitment to store operations and its objective of maintaining brand consistency.
Within this scope, assembly videos and animations specifically prepared for all products in the Livello collections are made available to investors and store teams. These visual and narrative based materials convey every stage of the assembly process clearly and comprehensibly, establishing a standardized implementation language in the field.
From Product Knowledge to Confident Presentation
Livello Sales Training Videos are specifically prepared to enable sales teams to present products effectively and accurately. These videos convey all critical information in a clear and standardized manner, covering everything from the products’ design approach and technical details to their modular structure and material and fabric options.
Livello’s quality, design, and experience focused approach is integrated into every stage of the sales process through these training materials, ensuring that the brand’s professional presence is consistently reflected in the store environment.
Standardized Product Presentation
Livello provides its business partners with product tags, which can be attached or affixed to products, in order to support sales processes and establish a standardized structure in product presentation.
Training Content That Strengthens Sales Power
Livello not only provides product supply to its business partners; it also offers comprehensive sales training videos that deepen product knowledge and ensure the brand value is communicated accurately. This approach is a key part of Livello’s strategic support model aimed at enhancing in-store performance.
These videos explain furniture production processes, the quality of materials used, the design philosophy, and functional details, enabling sales teams to present with confidence and technical expertise. By clearly communicating the engineering and craftsmanship behind each product, store teams deliver not only the product but also Livello’s commitment to quality to the field.
A System Thought Through Every Detail
Livello solutions that combine comfort, organization, and aesthetics in the dressing room.
Modular Structure & Infinite Dressing Room Concept
Adapts to any space, customizable with unlimited expansion.
Premium Security Bed Base System
Livello designed and patented secure bed base is standard on all products.
Breathable Wardrobe Structure
Special ventilation ensures airflow inside the wardrobe.
Mix & Match
Livello products achieve seamless harmony, even across different collections.
Use of Impact Resistant Shatterproof Glass
Provides safe and long lasting use.
Exclusive Livello Accessories
In Livello’s exclusive accessories, premium mechanism systems such as Turnix, Kombin Rod, and Hettich are used.
Stepped Wardrobe System
Smart mechanism ensures ergonomic, easy access to upper compartments.
Exclusive Hidden Storage Spaces
Provides invisible, organized, and secure storage solutions for personal belongings.
Consistent In Store Presentation, Strong Brand Perception
Livello does not limit in store product presentation to furniture alone. Home textiles and styling details are also arranged in accordance with centrally defined standards.
Within this scope, Livello guides its investors by specifying which home textile products (bedding, bedspreads, decorative textiles, etc.) should be used for every product displayed in stores.
Thanks to this approach;
- Livello products share a consistent visual language across all stores,
- Brand perception is consistently maintained, regardless of location,
- Investors save time and resources with styling decisions.
The specified home textile standards are planned to align with the design language and functional structure of Livello products.
As a result, stores offer an atmosphere that allows customers to visualize the product more easily, builds trust, and supports the purchase decision.
Experience Supported Sales Process
The swatch areas in Livello stores are specially designed to enable our business partners to present products to customers in the most accurate way and to help end users make informed choices.
Thanks to real material and fabric samples, textures, colors, and surface details can be experienced firsthand; the sales process is simplified, and the decision-making stage becomes more reliable and professional.
Ready to Be Implemented System
Livello’s flagship store concept has been implemented within Mobilyum, a nationally recognized furniture mall located in İnegöl, Bursa, one of Türkiye’s key centers for furniture manufacturing and retail.
This store serves as a strong reference model that clearly reflects Livello’s modern retail approach in practice—implemented, performance tested, and proven.
The key features of the concept are:
- Modern and minimal design language
- Display layout that highlights functionality
- Modular product layouts
- Natural store flow that guides customers
- Designer ready concept structure
This structure offers investors a ready to implement and tested store model.
Step by Step Livello Store
Initial Meeting & Goal Assessment
The Livello retail model is evaluated based on the investor’s goals and the potential of the proposed location. Mutual expectations are aligned and the overall process is planned.
Location Analysis
Proposed store locations are evaluated together to identify the most suitable area based on regional potential, square footage, and visibility.
Architectural Project & Planning
For the selected location, Livello’s architectural teams prepare the store layout and display plans, ensuring full alignment with the Livello concept.
Production & Delivery
Production begins according to the product and display list prepared specifically for the store. All items are delivered in line with the planned schedule.
Installation & Styling
Once the products arrive at the store, Livello teams complete the installation and final styling touches, preparing the store for opening.
Opening & Operational Support
Livello supports its investors throughout the store opening process by providing guidance on brand communication and operational procedures. This ensures a smooth, controlled, and secure launch.
Why Livello?
Livello offers investors not just a ready-made store, but a strong and sustainable retail system.
Proven Brand Structure
With its modern design approach and integrated production strength, Livello holds a strong position in the sector, supported by proven experience in both domestic and international markets.
End-to-End Support
From location assessment to store setup, architectural planning, and the opening process, Livello supports its investors by managing all steps clearly, systematically, and professionally.
Unique and Functional Products
Livello collections are built on aesthetics, functionality, and customizability, offering a product range that easily adapts to different living spaces and customer needs.
Strong Brand Communication
Livello has a communication framework that continuously supports brand awareness, with advertising and content strategies that enhance stores’ visibility in local markets.
Quality and Production Assurance
Through its integrated production approach, Livello controls quality at every stage, ensuring product consistency, delivery reliability, and customer satisfaction.
Profitability Supporting System
Through planned production, a strong supply chain, and a scalable structure, the Livello retail model provides investors with a balanced and sustainable revenue stream.
Strong Partnership Culture
Livello positions its investors not just as store owners, but as long-term partners, fostering a transparent, trust-based, and sustainable collaboration.
Brand Enhancing Language
Livello approaches marketing not just as product promotion, but as a brand narrative that connects with living spaces. Each piece of content is crafted to integrate design, functionality, and brand identity within a single story.
This communication style, addressing different geographies and lifestyles, brings Livello’s modern furniture approach to a wide audience. Visuals, videos, and digital content consistently reflect the brand’s aesthetic values and functional product offerings.
From social media posts to video content, all communication efforts aim to strengthen brand perception, present products in an inspiring context, increase demand for Livello stores, and enhance customer engagement in a sustainable way. Livello’s marketing goes beyond product display, creating a strong visual world where users can envision their own living spaces.
